Email marketing may be one of the oldest forms of digital communication but it’s still one of the most effective marketing strategies for all kinds of businesses. Email marketing still promises to deliver the highest ROI of all marketing channels with an average of $42 return for every dollar spent.
What is email marketing?
Email marketing refers to the practice of sending personalised emails to customers to either educate them, convince them, or build a relationship with them. Effective email marketing has the power to convert prospects to loyal customers which will help drive business growth.
There are over 2.2 million email users in Dubai which means you must deliver engaging and highly personalized emails to ensure that you don’t miss out on any sales opportunities. Below are 8 email marketing content ideas that are proven to be effective for increasing sales.
Types of Emails That Increase Sales
1. Welcome Email
Research shows that only 25% of first-time email subscribers are immediately interested and ready to buy from your brand (Neil Patel). Other new subscribers are still uncertain which is why it’s crucial to build a relationship with them to push them closer to the buying stage.
Welcome emails are proven to have high open and high click-through rates especially when they offer a personal touch. When welcoming customers, it’s highly recommended not to immediately slap them with a sales pitch so they don’t unsubscribe. Your welcome emails also serve as a first impression tool that can have a long-term effect on your relationship with your customers.
2. Special Offer Email
Everyone loves special offers and promotions. Therefore, sending out emails that include sales, discounts, and other bargains will motivate your customers to open your email and buy your products or services. Instead of just sending out normal promotional emails, we suggest that you send them personalised and special perk emails that benefit only them because they are a subscriber. Special offer emails are also effective when it comes to customer retention – just make sure that you don’t flood their inbox.
3. Abandoned Cart Emails
Do you ever add items to your shopping cart and leave them for later? That’s what we call cart abandonment. Cart abandonment is a major issue in e-commerce businesses since more than 70% of customers always abandon carts. Therefore, it’s your brand’s responsibility to remind your customers about the items they left on their shopping cart and motivate them to complete the purchase. Studies also show that 500 leading global brands indicate that abandoned cart emails have led to 44.1% recovered sales (Klaviyo).
4. New Product or Service Announcement
Did you know that you can see 60% more conversion success when you sell to an existing customer versus a new one? The quickest way to boost sales is to sell to those people who are already buying from you. This is why you need to inform your customers whenever you have a new product or service coming out. You only get one chance to make a good impression so it’s important that you clearly communicate what your product or service can offer to your customers.
5. Birthday or Special Occasions Email
People want to feel special during their birthdays and other special occasions. This is why birthday emails are 73% effective when it comes to increasing sales. To send out birthday and other special occasion emails, you need to know specific dates. Therefore, you can ask customers for their birthdays when they fill out the subscription form. According to a Mail Chimp report, birthday emails get twice as many opens compared to sales email campaigns.
6. Re-engagement Email
It doesn’t matter how great your marketing campaigns are, some of your subscribers will still become inactive at some point. The main purpose of a re-engagement email is to motivate those inactive subscribers and make them interested in your brand again. After sending out a few re-engagement emails, if your customers still don’t engage with your brand, we suggest that you remove them from your mailing list. By doing this, you’ll be able to focus on customers who are truly interested in your brand and are more likely to buy from you.
7. Confirmation Email
People always expect a confirmation email whenever they buy a product, book a flight or register for an event. We know that every time we make an online transaction, we’ll wait for a confirmation email to ensure that our purchase is guaranteed. However, when sending out
confirmation emails it’s important to keep it simple and only provide a brief summary of your customer’s order to avoid any confusion.
8. Email Preferences Email
People like to have control over the information they receive from brands. Therefore, you must give customers the ability to choose the content, frequency of receiving emails as an option to unsubscribe. Email preferences emails help reduce unsubscribes since your customers will only be getting emails that they have agreed to receive. This also improves user experiences which will help you build better relationships with your customers.
Need help with your email marketing? Parachute is a team of digital marketers who would love to help. Get in touch.