We live in a fast-paced world where everyone wants instant results. The same can be said for businesses that want to increase the number of sales generated from their digital marketing efforts. Although there are no shortcuts when it comes to increasing sales, you can implement these 8 tips on your digital marketing to help you generate sales (almost) instantly.
1. Show off Customer Reviews and Testimonials
In today’s competitive environment, customer feedback has never been more important. People are most likely to trust you and buy a product or service from your business if they hear positive things about you. Providing testimonials can be one of the most valuable strategies you can use to increase online sales. These testimonials might appear on your landing page, pricing page and product or service pages.
2. Simplify Your Checkout Process
Your checkout process can dramatically increase your online sales. If you have noticed that your checkout abandonment rate is high, you need to rethink your whole checkout process. You need to simplify your checkout process as much as possible to prevent customers from getting annoyed and abandoning their carts. The key here is to ensure that your checkout process is mobile-friendly, direct to the point, has a clean design, and has various payment options.
3. Automate Your Email Campaigns
Emails are still an excellent tool for increasing sales. However, knowing how to use it for the best results is a problem for most businesses. You can send out automated emails – which are triggered or behaviour-driven emails that are sent out automatically to your customers. This will help you send out emails at the right time with the right messages to people who are most likely to purchase your brand.
4. Showcase Your Brand Personality
Have you ever noticed that although the same brand offers the same product, you still relate to one better than the other? That’s because you can relate to the brand’s personality. The secret to being a successful brand boils down to a simple truth. Customers don’t like boring companies, everyone chooses to buy from brands that resonate with them. Therefore, you must clearly identify your brand personality and showcase it through your marketing efforts.
5. Know Your Target Audience
Who is your target audience? What do they like? What do they need? To increase sales with digital marketing, you need to know your audience first. You must put yourself in the shoes of your target audience and think of what they may expect from your brand. Without a proper understanding of your audience, you won’t be able to increase sales because you’re not targeting them effectively.
6. Give Customers Motivation to Buy
If you want to increase your sales immediately, you need to create a sense of urgency to persuade customers to buy from you right now. Make a list of all the benefits that your customers will be able to enjoy – define your competitive advantage and communicate it in your marketing messages. You can also offer sales, discount codes, and limited time promotions to motivate your customers to buy from you immediately.
7. Use Exit Pops
Exit popup which is also referred to as an exit-intent popup appears only when a visitor attempts to exit from your website. For example, if your customer tries to leave your site and abandons their cart – you can make them stay and complete the purchase by displaying an engaging and convincing exit pop up. It has been proven that 15% of web visitors convert into customers after seeing an exit-intent popup (Conversion Sciences).
8. Engage with Customers on Social Media
84% of customers claim that they first check a brand’s social media channels making a purchase decision (Sprout Social). Everyone is on social media and customers expect businesses to interact with them. Whether that be replying to their comments, responding to DMs and more. You need to make use of your social media platforms and build deep relationships with your customers to motivate them to buy from your brand.
Looking to increase your sales in Dubai? Parachute is a team of digital marketing experts who’d love to work with you. Get in touch with us.