Social media platforms like Facebook, Instagram and Twitter have been successfully utilized by businesses and entrepreneurs alike over the past few years to help them grow their brands and generate more revenue. However, only a few marketers reap the benefits of Snapchat. This is because many Marketers believe that Snapchat is reserved for teens and young adults only. But the truth is, 53% of all Snapchat users in the US are ages 25 to 33 years old.
Snapchat is a unique platform, both in terms of its functionality and also the content that users expect to find there. We listed the benefits of Snapchat advertising to help you determine whether it’s the right business for your business or not.
1. Build Trust
Uploading content on Snapchat isn’t the only way to engage with your audience. You can also reply and send direct messages to your followers. You can offer personal responses to make followers feel special and build trust. 68% of customers say they stop supporting a particular brand because they don’t think the company cares about them. Show them you care by not ignoring their messages and that you care about what they have to say.
2. Up Your Engagement with Geofilters
Snapchat offers on-demand geofilters for anyone. These geofilters allow Snapchat users to use a custom filter on their photos. The way geofilters work is pretty simple; users take a photo and swipe through various filters offered by Snapchat, once they see your filter they simply send the photo to their friends. The good news is that geofilters are relatively inexpensive. This will allow you to improve brand awareness and reach more people in a creative way.
3. It’s Fun and Engaging
Snapchat offers a few different advertising options such as Sponsored Creative Tools like Geofilters and Snap Ad with attachments that allow users to respond to an ad – like watch more content or take an action. Snapchat ads are designed to optimize relevance across the entire platform, decreasing the number of wasted impressions and improving the advertising shown to our community.
4. There’s Less Competition
It can be challenging for businesses to cut through all the social media noise when they’re facing a lot of competition. On other platforms like Facebook and Instagram, your major competitors may have established accounts and larger followings. But are they successful on Snapchat? Probably not. This is an opportunity for you to stand out and stay ahead of the game when you start with Snapchat now.
5. Take Advantage of AR Marketing
Snapchat is an easy entry point for AR (Augmented Reality) Marketing. Industry researchers have found that roughly 7 in 10 marketers want to incorporate more AR features into their digital marketing campaigns. This is because AR provides a lot of engaging content and experiences for customers.
Overall, if you use Snapchat advertising now to capture the attention of your target audience, they are more likely to look to your brand as a leader in the future. Interested to learn more about social media advertising? We are a social media agency in Dubai with 40 years of collective experience and we would love to help your business grow. Get in touch with us.
