Did you know that Google’s search engine receives around 63,000 searches per second every day? The variety of topics searched for is enormous, but part of it is coming from consumers seeking to buy a specific product. After searching for a product, these people will come across the Google Shopping section. These smart shopping campaigns are having a proven 30% higher conversion rate than regular text ads. This is your chance to boost your sales! But first, let’s discuss the definition of Google Shopping ads.
What are Google Shopping Ads?
Google Shopping Ads are simply the ads that appear at the top of your search results when you use search terms that indicate you’re shopping for a specific product. These ads showcase a high-quality image on the product listing as well as the price of the product in question. Google Shopping Ads is one of the most powerful channels for eCommerce businesses. Here are 6 reasons why:
1. Be on Top of Search Results
Google Shopping Ads put your products and brand in the spotlight. Whether you’re a small business just starting or an established name, appearing at the top of search engine result pages helps drive consumers to purchase your products. Customers don’t need to be familiar with your business or brand to find you through Google, since your products will show up whenever Google matches them to the user’s search keywords.
2. Boost CTR
The Google Shopping Ads are located at the top and the side of Google’s result page. This makes the shopping Ads more eye-catching for the visitors. Moreover, there is a chance that the ads are the only part of the search engine that the visitors will look at. The higher your product or rank in the search results, the higher the CTR will become. When the keyword matches the product ads that the searcher will find in the search engine, there is a good chance that it will be visited. If consumers click on your ad, they will be redirected to your shopping page.
3. Get Quality Traffic
Thanks to the relevant information it provides, Google Shopping Ads help you attract those potential customers who are interested in what you offer. The user can see a lot of information so that he can decide whether or not he is interested in the product. Therefore, by ensuring that you can provide great visuals for your ads and information that peak interest, Google Shopping Ads will help you gain high-quality traffic.
4. Attract Mobile Users
Google Shopping ads are great for attracting users shopping with mobile devices. It probably won’t come as a shock to you that mobile commerce is on the rise. People are using their smartphones and other devices these days for everything and shopping is no exception!
According to Statista, there were 167.77 million U.S shoppers who’d made at least one purchase online using a mobile device in 2020. This figure is estimated to reach around 187.5 million in 2024. This is because Google Shopping ads appear at the top of their devices which takes up a large percentage of the screen. If one of these products catches their attention immediately, they might not even glance at the text ads or organic results further down the page.
5. Easier To Set Up and Manage
Creating and managing a Google shopping ad campaign is a lot easier than text-based PPC ads. First and foremost, there is no need to insert keywords for each ad in Google shopping ads. Once you create a product feed entering all the information asked, you are done setting the campaign for the product. You also don’t need to go one by one and create product targets to set up a campaign for several products. Just ensure to bid judiciously on the product for optimized results.
6. Competition Benchmarking
While doing your campaigns in Google Shopping, you can benchmark your results against your competitors. The competition analysis provides you with valuable data on how to improve your ads against others for improved results. A thorough insight into your real position against your competitors is highly valuable in the advertisement space to keep your business ahead of others.
Want to learn about Google Shopping Ads? Let’s get in touch.
Parachute has a team of PPC experts in Dubai who would love to help you. As a digital marketing agency in Dubai with over 40 years of collective experience, we can guarantee you that we can help you generate more sales through Google advertising whether it’s search, shopping, or responsive ads.
