It takes lots of effort to turn customers into loyal customers. That’s why customer retention strategies are needed to help you make customers keep coming back to your brand. This article will cover 5 easy customer retention strategies you can start working on today.
1. Stay in touch
Staying in touch with your customers through emails and reminders can help you stay on their radar. Email newsletters are a simple way of giving regular updates, like details on special offers or promotions that can remind and encourage them to revisit your business. If email marketing is not your forte, allow us to help you. Parachute has a team of email marketing experts in Dubai who have years of experience in sending newsletters.
You can also send out personalised offers during special events like a birthday greeting with a special offer. Always remember that there is a fine line between keeping in touch and sending spam. Make sure that every piece of email you send out is meaningful, relevant and has a purpose.
2. Work on your social media presence
Staying in front of your customers’ eyes is very important. You can do this by posting high-quality social media content. Customers these days follow lots of groups and pages on social media. Therefore, it is crucial to share content that will capture the attention of your audiences. Want to take your social media game to the next level? Contact us and we’ll send you a free proposal.
3. Surprise them
When someone does something above and beyond our expectations, we leave feeling delighted and excited and feel appreciated. This can be as simple as remembering a customer’s name or offering them a personalised promo code. You can surprise your customers by rewarding them whenever they purchase something from your brand. Take Sephora as an example, customers can choose up to 3 mini makeup or skincare testers every time they have a minimum order of 150 AED online.
4. Take care of your reputation
The truth is customers like to shop from businesses that enjoy a good reputation. If you want your customers to come back to you – you need to take steps to maintain a good reputation. However, it’s not an easy thing to do in today’s environment where word of mouth spreads faster than wildfire. Therefore, you need to be careful with every action you take as a brand.
5. Create a loyalty program
The best way to make people come back to you is by creating a customer loyalty program. These programs reward your customers by giving them incentives to come back and shop with you. Loyalty programs make your customers feel special and are a perfect way to give them a sneak peek at new products and offer exclusive deals.
As a digital marketing agency in Dubai, we’ve tried and tested different customer retention tips and we know what works and not. If you’d like to learn more about customer retention, get in touch with us. We are a bunch of digital marketing experts with over 40 years of combined experience in digital marketing. Contact us today.
