Is Blogging Still An Effective Digital Marketing Strategy?

Did you know that blogging can increase your leads by 67% and get you up to 97% more links to your website? This makes blogging a very powerful key component of any digital marketing strategy until this day. Therefore, it is important to post well-written and informative blogs that can help your customers gain extensive knowledge about your business and the products or services you have to offer. Still don’t believe that blogging is a crucial part of digital marketing strategy? Here are 5 benefits of blogging in 2022: 

1. Increase Traffic To Your Site 

Customers always go directly to the internet to search for educational or entertaining content that will meet their needs. Therefore, posting valuable content frequently and consistently will help you increase your website’s traffic. This is because posting content that resonates with your target audience’s pain points will motivate customers to take action and visit your website. 

More traffic equals more leads for both B2B and B2C companies, whether you’re marketing Social Media Management services or your brand new make-up line or have an eCommerce website that relies on increased traffic for stronger revenue.

2. Repurpose Blogs for Social Media 

Blogging for your business also helps you get discovered via social media. Every time you create a new article, you’re creating content that people can share on social networks like Twitter, LinkedIn, Facebook, or Pinterest – which helps spread brand awareness. Furthermore, blog content also helps you keep your social media presence going

Imagine this, instead of always asking your social media manager to create brand new content for social media, your blog can serve as that repository of content. You’re strengthening your social reach with blog content at the same time driving new website visitors to your blog via your social media channels. It’s a win-win situation. 

3. Build Out FAQs on Your Website 

One thing customers always look for in a business website is the FAQs page. A blog can help you build out Frequently Asked Questions on your site. The fun thing is that your FAQs page doesn’t have to be boring and text heavy, you can also turn it into an in-depth article with pictures, diagrams and videos. 

4. Get Long-Term Results 

Wouldn’t it be great if you didn’t have to spend money on target ads? Or if you don’t have to post every day to have people engage with your content? Blogging makes it possible for you. You can take a break from your website for days and still have people interact with your content daily. If you target your keywords well (Search Engine Optimization), you’ll improve your blogs and can rank higher on search engines like Google which will help you get traffic for months or years and will help you generate long-term results. 

5. Product Exposure 

By making your service or product the subject of blogs, you can use it as an opportunity to directly tell your prospective clients exactly what it is you offer, how it works, and why they should make the purchase. Giving just enough information to inform consumers can be all it takes to turn them into a buyer.

Interested in creating engaging and customer-centred blogs for your business?

Parachute is a digital marketing agency in Dubai that has a team of copywriters, web designers, and social media managers with over 40 years of collective experience. We’d love to hear your plans and help you get started. Contact us now.

Other articles you might like