Picture this: you’re scrolling through Instagram and suddenly you stop because a post has caught your eye. Most of the time you experience this whenever you see an interesting video.
In today’s society, great content is needed so you can stand out from all the noise on social media and posting videos will help you do that. If you’re still not convinced: here are some reasons we believe you should post more video content and why it is essential for your digital marketing strategy.
1. Video Gets More Exposure and Engagement
If you log into any social media platform, you’ll notice that there will always be videos within the first 10 seconds of scrolling through. This is because video content performs best with most algorithms – based on the fact that it captures a viewer’s attention for longer. You also probably heard that TikTok is the fastest growing social media platform in the world and that’s because the platform is centered around video content. Instagram is also heavily promoting Instagram reels and Tweets with video receive 10x more engagement.
2. Videos Show Great ROI
83% of businesses claim that video provides a good return on investment. Even though producing videos is not the easiest or cheapest task, it pays off big time. The good news is that your videos don’t have to be perfect. It’s the content that matters! Today, research shows that customers are most likely to engage with content that is more authentic and entertaining rather than professionally edited ones.
3. Convey Your Brand Personality
Branding doesn’t work super well when it’s only thought of as a layer on top of your other marketing. To be effective, it has to come from the very core foundation of the business – the collective ideas, values, and actions of the people within the business. You can convey your team members’ personalities on your videos to showcase your brand’s personality while giving a wider audience a glimpse into who you are and what you’re about.
4. Make the Most of Trending Topics
It’s imperative to deliver relevant content to your audience. Videos give your brand a voice and allow you to move quickly to take advantage of news stories, consumer behavior and any kind of relevant content that goes viral. There are so many popular hashtags that you can use to create campaigns that spark conversation while linking your video to the latest trends.
5. Videos Provide Visual Explanations
Did you know that the human brain prefers visuals? 90% of information transmitted to the brain is visual and people retain 80% of what they see in comparison to only 20% of what they read. People are getting tired of large amounts of text that can be exhausting to read, this is why we highly recommend focusing on visuals like videos that are easily retained and understood.
6. Get Higher Ranking in Google Search
Did you know that Google owns YouTube? So, it’s no surprise that when you search for something – videos can sometimes be at the top of the search page over other types of content. You are 50 times more likely to appear on the first page of a Google search by adding a video to your website.
7. Videos Provide Powerful Data and Actionable Insights
When you post videos on your social media channels, you immediately gain access to immensely powerful data. Data that can be used to help you understand your audience better and build meaningful relationships with them. This will also give you an idea of what kind of content your audiences prefer to see and discover what’s working for your brand and what’s not.
8. Move-In Before Your Competitor Does
Currently, 92% of digital marketers believe that video content is an important part of their strategy. All brands know that video content is one of the most crucial strategies you need to have to succeed in today’s competitive market. However, only a few brands are really investing their time and effort in creating killer video content. This is why it’s important to move fast and stand out from the crowd by utilizing videos today.
Want to produce outstanding video content? Get in touch with us. Creating and launching video content is our expertise after all.
